Before we start let me tell you a little bit about my story. I actually used to own a shop myself and here are the things that I learned from my experience
I was a bit naive and my goal was to have one of the best sex shops in Melbourne and pretty much revolutionise the industry.
So as I was starting to grow my business, I started to learn that when you buy luxury vibrators or sex toys from amazing brands in Sweden, the profit margin is so small, about 10%, on a $250 sale. That’s very little profit to sell such an expensive adult toy. So how I am supposed to spend a lot of money just to my make shop more pretty? It would literally take 15 years to repay… I know some of my friends have shops and they spent around $200 000 to decorate them.
So I realised that this is not even an option and try to find ways to make more profit selling sex toys in my adult shop in Melbourne.
I found out how. The key is to buy really cheap products from China, some of them can cost you only $5, and you resell them for over $100.
But what’s the catch? I soon found out that all these cheap toys are made from cheap plastic and material that are very bad for your body. You are only supposed to insert objects in your body if they are made with body-safe material or medical grade silicone. Otherwise, it can be really bad for you and even give you cancer in the long run. So why are most of Melbourne’s sex shops selling them? They don’t care I guess, and they make 5 times more profit when they sell this compared to selling luxury vibrators from Sweden.
That makes sense right?